"You have got to start with Customer Experience and work backwards to the technology, you cannot start with the technology and figure out where you are going to sell it. We have tried to come up with a strategy, and a vision for apple, it started with what incredible benefit we can give to the customer, where can we take the customer. Not starting with let's sit down with engineer and figure out what awesome technology we have and how we are going to market that. And I think that's the right path to take"

- Steve Jobs