"You have got to start with Customer Experience and work backwards to the technology, you cannot start with the technology and figure out where you are going to sell it. We have tried to come up with a strategy, and a vision for apple, it started with what incredible benefit we can give to the customer, where can we take the customer. Not starting with let's sit down with engineer and figure out what awesome technology we have and how we are going to market that. And I think that's the right path to take"
- Steve Jobs
Beyond AIDA: The New Customer Journey That's Disrupting Traditional Marketing
The marketing landscape has transformed dramatically from the days of simple print advertisements to today's complex digital ecosystem. Let's explore this evolution and how businesses can adapt using modern frameworks.
Maslow Meets Marketplace: A Digital Journey Through 7 eCommerce Types
In the digital age, eCommerce has evolved far beyond simple transactional platforms. By applying Maslow's Hierarchy of Needs, we can understand how different types of online marketplaces fulfill human psychological requirements...
Beyond Shopping Carts: How Maslow's Hierarchy Can Transform Your eCommerce Experience
Have you ever wondered why some online stores feel like a mere transaction while others create an experience you can't wait to share with friends?
3 Secrets to Grow Your B2B Business Multi-fold with CX Framework
In today's disjointed marketing efforts, businesses are losing customer's trust. A Back to Basics approach with customer-centric marketing efforts is the need of the day.
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