Transforming products and services through continuous, customer-focused innovation, iterative design and true partnership.

CONSULTING

SERVICE OFFERINGS

Seamless e-commerce design and journey for customer delight, loyalty and success.

Crafting holistic lead attraction and conversion experiences for customer retention.

Lean, UX, CX principles-driven iterative custom design with user feedback for customer success.

IDEAS

Maslow Meets Marketplace: A Digital Journey Through 7 eCommerce Types

In the digital age, eCommerce has evolved far beyond simple transactional platforms. By applying Maslow's Hierarchy of Needs, we can understand how different types of online marketplaces fulfill human psychological requirements...

Beyond Shopping Carts: How Maslow's Hierarchy Can Transform Your eCommerce Experience

Have you ever wondered why some online stores feel like a mere transaction while others create an experience you can't wait to share with friends? 

3 Secrets to Grow Your B2B Business Multi-fold with CX Framework

In today's disjointed marketing efforts, businesses are losing customer's trust. A Back to Basics approach with customer-centric marketing efforts is the need of the day.

PROCESS & METHODS

DISCOVER

  • Focus Groups
  • Interview / Surveys
  • Usability Audit
  • Gap Assessment
  • Usability Goals
  • Requirement Gathering

DEFINE

  • Brainstorming
  • User Profiling
  • Story boarding
  • Creative Direction
  • Requirements Definition
  • User Experience Definition

DESIGN

  • Wire-framing
  • Prototyping
  • Functional Design
  • Design Concepts
  • Visual Design

DEVELOP

  • UI Application Coding
  • Style guides
  • UI Specifications

DEPLOY

  • UI Assessment
  • Standards
  • Compliance Check
  • Accessibility Testing
  • User Testing
  • Expert Evaluation

DRIVE

  • Usability Check
  • Maintain & Support
  • New Needs

Are you dreaming to become a Experience / Product Designer

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Our Happy Collaboration Partners

"Design is a really loaded word. I don’t know what it means. So we don’t talk a lot about design around here, we just talk about how things work. Most people think it’s about how they look, but it’s about how they work." 

Steve Jobs


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