User-centered design is an iterative process involving analysis, design, prototype, and evaluate the solution before final implementation. Users are involved from early stage and on regular basis during design development to achieve usable and cost effective solution.
The following are some of the popular methods we use in our UX practice
CXM - Customer Xperience Management
CX is the sum of all experiences a customer has with supplier of goods or services, over the duration of their relationship with that supplier.
dreamworx CXM solution’s well-defined methodology captures client requirements and user perspective seamlessly across multiple channels to deliver higher value to the user and creates equity to the brand.
User-centered design
User-centered design is an iterative process involving analysis, design, prototype, and evaluate the solution before final implementation. Users are involved from early stage and on regular basis during design development to achieve usable and cost effective solution.
UX Methodology
The following are some of the popular methods we use in our UX practice
Plan
Requirement Study
Current System Evaluation
Stakeholder Study
Benchmark Study
Competition Study
Channel Touch Points Study
Customer Journey Model
Work Flow
Task Flow
Data Flow
Usability Evaluation
Usability Testing
Launch
Benchmark Study
User Interface Design Guidelines
User Interface Design
Interaction Pattern Guidelines
Brand Identity Guideline
Usability Evaluation
Usability Testing
Design
Story Board
Prototype
Wireframe
Conceptual Design
Information Design
Responsive Design
Usability Evaluation
Usability Testing
Customer Xperience Management
CX is the sum of all experiences a customer has with supplier of goods or services, over the duration of their relationship with that supplier.
dreamworx CXM solution’s well-defined methodology captures client requirements and user perspective seamlessly across multiple channels to deliver higher value to the user and creates equity to the brand.
Offering : Information & Experience Design Strategy
Information & Experience Design Strategy
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Offering : Digital Service Design
Digital Service Design- web & mobile (Information arch, interaction design, usability, UI)
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Offering : Digital Product Design
Digital Product Design" - web & mobile (Information arch, interaction design, usability, UI)
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Offering : Usability Evaluation
Usability Evaluation
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
FUNDS INDIA
Online mutual fund Investment Company.
Problem:
FundsIndia is one of the early online Mutual Fund Investment Company, where the customers can do the entire investment registration process online and start investing in Mutual funds. Standing between "Funds India" and their users were complex application forms; this complex registration involves multiple forms to be completed for different set of users. The current registration form with its unfriendly screen flow and un-intuitive interaction pattern made it a difficult for the users to complete it which resulted in a huge dropout during registration.
Solutions:
Dreamworx conducted discount usability (expert review) to identity the usability issues, studied in detail the user types, their forms; created simplified high level design, task flow and interaction pattern and provided contextual help appropriately.
Result:
Revised form resulted in 50% increase in sign-up ratio. Website:www.fundsindia.com
UX Methods Applied:
Contextual Inquiry
Heuristic Evaluations & Expert Reviews
Organizational schemes
Organization Structures
Wireframing
Prototyping
HI DOCTOR
Hidoc is a Medical-rep management SAAS application product. One of the early entrants into cloud based sales force management software.
Problem:
System has to cater to varying environment from low bandwidth cyber café to no internet access & profiles with qualifications ranging from 10th standard to masters, novice to expert user, unmotivated to highly motivated sales force that has to be trained to enter/ analyze the daily logs
Solution:
Help system and accelerators to address both novice user and expert user. Data pre-population where ever applicable and forgiving interactions to recover from errors. Dashboard with summary of information highlights and alerts to act upon.
Reports that could be diced and sliced to help managers find the markets, product with high sales, identifying the doctors who are recommending their products, where the samples are converting into sales, further help them decide where they should spend efforts on.
UX Methods Applied:
Contextual Inquiry
Stakeholder Interviews
Persona
Heuristic Evaluation
Organization Schemes
Organization Structures
Content Inventory
Wireframing
Prototyping
SICOM
National Project Management Unit of India.
Society of Integrated Coastal Management. It is the national project management unit of Integrated Coastal Zone Management (ICZM) . It is a government initiative to improve coastal zone across India and there by benefiting the fisherman folks and natures resources. There are 3 portal requirements 1. National Project Management Unit -sicom website, 2. State Project Management Unit - Websites (all coastal state), 3.Research Institute website
Problem:
Site has to cater to multiple audience from fisherman folk to NGOs, to students, to research scholars to industries setting plant near sea shore. Has to work in tandem with other channels of communication and aid government in spreading awareness and be a medium to involve the end beneficiary (fisher folk community) in the development process.
Solution:
User centric content & feature website through identification of the key target audiences, persona development, identify the activities of these personas through scenarios, identify features for the website that would aid these target users and personas
Result:
Portal met institutional objectives as well as stakeholders objectives successfully. Website:www.sicommoef.in
UX Methods Applied:
Contextual Inquiry
Individual Interviews
Focus Groups
Personas
Benchmark study
Organization Schemes
Organization Structures
Content Inventory
Wireframing
Prototyping
NEAR FIELD EXPERIENCE
Near field experience & enterprise portal (B2B) Product development
Problem & Solution:
Dreamworx was involved with a multi-national company as User Experience Management provider in developing near field experience product.
Closely worked with the client’s product manager from ideation, to creating scenarios, developing conceptual models, information architecture, interaction design and User Interface design for web and mobile applications in agile development methodology. Also throughout the product development dreamworx team coordinated with the architecture, development, business teams (portal, mobile application) and ensured seamless implementation.
UX Methods Applied:
Cognitive walkthrough
Enterprise portal and product ideation
Personas
Organization Schemes
Organization Structures
Web application, mobile application design (tab and smart phone)
Interaction design (indoor & outdoor map)
Wireframing & Prototyping
User Interface Design
User Interface and Interaction Specifications
How to - videos
DATATRACKS
DataTracks: XBRL conversion (B2B) software
Problem:
DataTracks is a tool used by public limited companies in the US to convert their annual reports into XBRL format mandated by the SEC. This process of converting currently being done by the DataTracks resources using internal tool. Now the client wants to introduce the tool as do-it-yourself product (SAAS) model to the public limited companies. The tool developed by the domain expert along with the technical team has major UX flaws which cannot be taken to novice user directly.
Solution:
Dreamworx met with various stakeholders of the client department to understand objectives of this exercise from their perspective, their expectations, the critical issues they faced with current system and how it will help in their goals.
Then we carried out Heuristic evaluation and identified major issues followed by recommendations with high level designs and interaction pattern to fix the usability issues and stakeholder issues.
